4-class series · Wednesdays, April 8 - April 29, 7PM-8:30PM
Joe Henderson Lab
Members: $20/class or $60/full course
Public: $25/class or $75/full course
Curated by Kerry Fiero
Get one class FREE when you buy the full course!
The music business is a multi-million dollar industry, and yet even those who work within it are often unclear as to how to maximize their talent and build a career. This series is designed for vocalists, musicians, and those interested in seeking strategies and information on how to further their careers, as well as music lovers curious about the inner workings of the business. Experts from varying fields will share their perspectives, knowledge and expertise, and highlight the ongoing changes that are shaping the industry today. Non-musicians will gain an appreciation for the diverse subject matter, while musicians will find ways to leverage their talent by having their questions answered. May be enjoyed as a series or individually.
Kerry Fiero began her career in the music industry as a personal manager. For over a decade she guided and directed the careers of signed and independent music acts in the R&B and Jazz genres. Kerry's music industry endeavors also included managing a SF venue, booking an East Bay venue, marketing for a Music Awards show, production work on Music Videos, working at an entertainment law firm and a stint in the SFJAZZ Artistic Dept. Kerry is an adjunct professor at San Francisco State University's Music/ Recording Industry Program where she teaches Applied Strategies: Breaking Into The Music Business, Music Marketing, Event Marketing and Music & Entertainment Event Management. She is also the COO of Suite Treatments, Inc.